SPG Company
project overview
SPG is a multi-brand sales and distribution company representing established names across the outdoor, workwear, and lifestyle industries, including Carhartt, Hurley, Realtree, Liquid Death, and many more. This project transformed a newly refreshed visual identity into a modern Squarespace website that better communicates SPG’s capabilities, brand portfolio, and history.
project type
Brand Website Redesign & Development
year
2026
my role
UX Designer & Developer
client
SPG Company
visit
I led the project from early wireframing and UX exploration through visual design and Squarespace development. Working from a new identity created by Allstar Design, I translated the supplied fonts, colors, and visual system into a cohesive digital experience, refining the site through recurring client meetings and feedback reviews. I also developed a tailored catalog archive that gives SPG a more organized and accessible way to showcase its historical work.
