Highline Collective
project overview
Highline is an editorial style outdoor marketplace designed to slow discovery down. we spotlight a single outdoor brand or creator at a time to tell their story fully, to share their perspective, and to connect with a community that values intention over impulse.
project type
Editorial E-comm Platform
year
2026
my role
Founder & Product Owner
As a co-founder and CPO, I worked on Highline from early concept through launch, shaping the product strategy, brand experience, and technical execution. I worked closely with the founding team to define how the editorial and commerce sides of the platform should support one another, then translated that vision into the site’s structure, customer journey, visual system, and operating workflows. I designed and built the platform using Next.js, TypeScript, Prismic, Shopify, and Vercel, including the storefront, checkout experience, analytics, email capture, and infrastructure for publishing new issues and archiving previous ones. Beyond development, I coordinated with brand partners, evaluated fulfillment and inventory solutions, and created the internal processes needed to turn an unconventional marketplace concept into a functioning, launch-ready product.
