Website Rebuild
Background
In late 2022, Zero Motorcycles was ready for a digital refresh. Their existing website was several years old, weighed down by tech debt, deprecated tools, and an overall look that no longer matched the direction of the brand. With the launch of brand new models, evolving marketing strategies, and a push to better reflect their position as a premium, industry-leading electric motorcycle company, it was time for a change.
The redesign project kicked off in October 2022, just after the launch of the new Zero DSR/X and a new e-commerce site for parts & accessories. I worked with Zero’s digital marketing team and Canvas Creative, a design and development agency, to bring the new vision to life. Canvas led the design phase, while development was a shared effort between myself and two agency developers.
We overhauled core parts of the site including:
- The homepage and model pages
- A brand-new “Ride Electric” section
- A streamlined, more intuitive navigation component
Role & Outcomes
I focused on frontend development, system architecture, and performance - with a strong emphasis on scalability and long-term maintainability.
- Built a component-based design system to drive brand consistency, improve accessibility, and reduce future dev time.
- Improved page performance and delivered 80% faster build times, making the site more efficient for both users and internal teams.
- Collaborated across teams to ensure the final product reflected brand standards while remaining flexible and scalable for ongoing growth.
The final site earned an Honorable Mention from Awwwards and a 7.74 judge’s score on CSS Design Awards — solid recognition of the quality, speed, and attention to detail behind the project.
Tools used:
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